Today, it seems people don’t want to simply feel successful, they also want to feel that their investment is doing good in the world. Modern entrepreneurship is about more than making money or being your own boss. Capital devoted to “impact” investing strategies has seen a tenfold increase in the last five years, with Millennials leading the way in making social consciousness a centerpiece of today’s entrepreneurship. As I describe in my book, An Unlikely Intervention, Millennials also want their earned or inherited assets to be “value aligned or impact invested.” Since Millennials make up one-third of the workforce and constitute one of the fastest growing demographic groups in our country, this is exciting news indeed.
Every author, of course, wants to know that their book is impactful, and I feel An Unlikely Intervention speaks to the modern sensibility that Millennials bring to entrepreneurship. Since first published last year, An Unlikely Intervention has received some very positive reviews, which is one of the most gratifying ways of assessing the positive impact my book is having.
Reviewers and others have commented on the fact that my book provides a template of sorts for entrepreneurs, especially young entrepreneurs, seeking to build companies that generate a meaningful financial return while simultaneously seeking to improve the human condition. One reviewer noted:
“Ultimately, by encouraging entrepreneurs and startup founders to ‘do well by doing good,’ Washing’s narrative will instruct readers on how to best channel skills and enthusiasm toward altruistic goals.” Kirkus Reviews
I believe that if a company invokes technology to solve a humanitarian problem, it is likely to create a launching pad or technology platform for other products with commercial potential and build a very profitable enterprise in the process.